Since launching the salon in the 70s before there were email addresses and cell phones, founder and owner Diane Keller has embraced and advanced her salon and spa to remain relevant and forward-thinking. “I knew this was the year to refresh our brand. It was time. Reflect is our new name, but we’re still the same high-end Aveda lifestyle spa and salon teamed by excellent, highly-educated employees.”

Keller and the leadership team worked with Minneapolis branding studio, Avenue C, to establish their new brand look and feel creating the name, wordmark, URL, brand look, feel and assets for Reflect. Avenue C is a creative, product and trend studio with headquarters in Minneapolis: www.avenuec.studio The result of numerous interviews, brand manifesto statements and brand strategy, Avenue C rebranded New ReflectionsSalon to: Reflect.